Sembalance is a weighing scales and App designed to gamify the experience of healthy eating

to combat the dopamine gained from overeating and making bad food choices.


Myself and another designer used our primary research from gym culture, user diaries and online fitness communities to create Sembalance. Sembalance is designed to create an anonymous community of like minded individuals all sharing recipies and advice which provides consistent feedback to users - a social engagement for an otherwise isolating problem. The Scales is used to weigh portions for breakfast, dinner or lunch if at home. This is most effective when used while cooking, allowing the individual to find a more accurate reading of their intake. Other features include my-fridge, rewards , badges and daily monitor.